DoneDeal

Product Designer

Dublin Ireland

2 Weeks

Overview

DoneDeal is one of the biggest marketplace websites in Dublin and has one of the most recognised dealers all over Ireland. The focus of this business plan is to simply propose a new user interface (UX) for DoneDeal. Over the last few years of using DoneDeal I have noticed a lot of areas that can use improvements.

’ve opened several tickets in regards to ways to improve the look and feel for a better user experience whilst using the app, however it has not been taken onboard. Therefore this business plan is designed for DoneDeal for improving their overall look and feel. This is a summary business plan which shows some sample UI (User Interfaces). If this business plan is considered or you would like to know more or have any questions we would in this case need to have a live demo presentation (1 hour max) to showcase the designs and explain each problem use case in detail. Note: this design is only focusing on the car market area of Donedeal.

Methodology

This was the methodology i used for the redesign of DoneDeal.

Known Problems | Pain Points

Current Design

As big as DoneDeal is there and considering the vast majority of users using the applications there are a lot of areas with the application that needs improved, here's the following key areas the application redesign will address.

Finding cars nearest me

You only have the options to find cars in specific areas but you don't know if that car is nearest you. For example I could be in north Co.Dublin and I'm looking for cars in those areas but there is still no way of finding out which car is closest to where I'm currently at.

Quick visibility of information

On the list page we only see basic information and not key information like milage, dealer type (private or seller).

Better personalisation

For end users (Specific tailored interface for each user) - Another new feature where you get suggested the moment you go to the page listing section based on the cars you previously searched. E.g. making use of machine learning.

User Research

So i went out to car dealerships that would normally use the DoneDeal services to get there feedback on the current thoughts about the app.

DoneDeal is simply not innovating enough. There are the biggest dealership app in dublin and without competitor i feel theyve take their foot off the gass, for example the app is very slow"

I cant even easily find cars that near my local area. DoneDeal just shows north or south side. I mean theres more than 6000 ads in north and sout

" As a dealer i get a-lot of enquires about my car but there isn't a way to manage all these cars.

Onsite Interview

Persona

It is important to understand the users that we are redesigning the application for.

Car Searcher

Private Seller

Car Dealer/Dealership

Hi-Fi Redesign

Based on the initial screens this was the redesign proposal i sent back to DoneDeal. Some key improvements, finding car dealers and private seller near your area. Able to see more information about the dealer that selling a particular car. quicker access to car and less clicks